(Inside DDB)
CATALYST DIGITAL MARKETING WORKSHOP
17 senior client facing and creative staff attended this 3 day interactive digital workshop in Hong Kong in May. The workshop provided a fast-track understanding of specific and practical skills, helping participants understand and effectively utilize the latest in digital marketing tools and techniques, equipping them with the confidence to integrate digital thinking into every day work and talk to clients about digital strategies with credibility. Over the three days, participants explored and learnt through case studies, live examples and group exercises as well as the interaction and networking with their peers from around the region.
